Launch to the specialized press, covering the main media in the sector, both print and online. For 18 days, we welcomed groups of up to 90 guests from 15 different countries. Each group enjoyed a program of 2 consecutive days during which they had a simultaneous unveiling of the Corolla Hatchback, the Touring Sport and the Sedan; attendees were able to enjoy driving the models presented on the road. Working with BI WORLDWIDE agency we coordinate F&B services and the activities that took place at the Hotel Park Hyatt in Mallorca.